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We
aren't in it for the “quick sell”
There are many steps in the creative process, but we believe
that the most important is the defining of project goals. Many
designers and agencies are only interested in completing the
sale as quickly as possible so they can invoice you, they get
to the end quickly by feeding you what you want, rather than
counseling you on what you need. We consider this a very poor
business practice for creative organizations, since this route
often plays to the passions of the most senior executive in
the client process (President Bob likes boats, so we'll put
a boat on the cover of his annual report). We believe in closely
analyzing your needs and goals, to provide you with a design
solution that speaks better to your audience, rather than to
a certain executive. Believe us, this process is much more difficult
than the quick sell approach, but we believe that by putting
the extra time and effort, you will end up with a measurably
superior final product which does more than look nice, it sells
your products or services. |
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