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PROJECT:
Trade
publication advertisment concept for a manufacturer of high
end digital video systems. Copy: “The only time speed doesn’t
count… is when you don’t want to win.” Goal was
to produce a visually appealing and eye catching ad which stood
out among competitive advertisements. As the majority of the
competition focused primarily on imagery of their systems, a
decision was made to minimize the focus on hardware, and instead
emphasize the speed at which Velocity’s systems are capable
of operating. |
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